The goal of the Conference Identity is to provide a bright, trendy environment for over 4,000 college students. Hosted at HyVee Hall in Des Moines, Iowa.
Digital: Web & App
Social Media
Large-Format Screen
Signage
Booth Builds
Merchandise
Brand Identity
Web Design
Print Design
Booth Design
Motion Graphics
Mood Boarding
Initial Concepting
Design Critique & Refinement
Identity Package
Identity Application
The Challenge
Typically an annual event, this year was the first year back on since the start of the pandemic. Leadership expressed a desire for something bright and fun, as opposed to the usual moody, emotional look this Conference usually takes on.
Result
Leadership clicked with the idea for a simpler concept that could be used year to year. The design uses a very bright color palette which brought some life into the standard event space, as well as gave a happy & fun vibe for the attendees after a fairly gloomy year prior. The identity lent itself well to lighting design, a variety of social promotion and print design, creating a very cohesive look from start to finish.
Digital Space
Physical Space
Desktop Site
Mobile Site
