The goal of the Ambassador Coalition is to inform via podcast, as well as through external resources. Minor emphases on connection, eCommerce, and written content.
The Ambassador Podcast was in the process of expanding to a non-profit, and was looking to boost web presence through the creation of their website and boosting social media presence. Apart from a logo, there was no existing brandguide.
First Iterations
Concept Sketches
Result
Leaned into a simple black / white design with red accents. Brought in a photographer to produce some original photography for the site, social, and store. Wanted easy access to podcast streaming and social sites, as well as non-profit donations.