The goal of the Food & Wine digital premiums is to expand the subscription benefits by providing short, downloadable premiums on specific topics of interest.
Digital
Downloadable
Interactive
Layout Design
Brand Adherence
Content Mapping
Initial Layout
Detail Design
Interactive Mapping
The Challenge
The final deliverable needed to mimic the look & feel of printed issues, provide an added benefit for subscribers, and successfully drive traffic to Food & Wine online.
Design Prep
Brandguide study
Content Selection
Photography selection
Layout Mapping
Result
Decided on a single page spread, given that many would be viewing on a mobile device. Final product was an optimized PDF with internal and external links for navigation.
Section Intro
Image heavy, with section contents linked to taking you directly to the page.
Cover Page
